Yelena Gidenko, PhDSports drinks can be useful, but your athlete doesn’t need one for every practice. Learn what to look for on the label, when sugar and electrolytes serve a purpose, what the research says about food dyes, and why energy drinks belong in a different c
Yelena Gidenko, PhDYour teen athlete needs challenge, but too much pressure can shift their attention from performing to worrying about disappointing you. Learn how to find the sweet spot between support, challenge, and unnecessary pressure.
Yelena Gidenko, PhDMental training can help competitive athletes handle pressure, improve focus, and prepare for competition. Try these three practical brain training skills with your athlete this week.
Yelena Gidenko, PhDDoes paying your child for wins or faster times actually help? Learn what neuroscience says about bribing vs. rewarding young athletes and lasting motivation.
Yelena Gidenko, PhDConfidence isn't the secret to performing under pressure. Learn how elite athletes regulate their nervous system and how you can apply the same brain-based skills to everyday life.
Yelena Gidenko, PhDLearn why cheering at swim meets is more than good sportsmanship. Neuroscience shows it boosts performance, strengthens team culture, and benefits both the swimmer racing and the teammate cheering.